Is there a reliable system for getting more clients, even if you hate Marketing and selling?
The answer is yes, provided people want to buy what you’re selling.
The biggest problem you have is overwhelm. I’ve read hundreds of books about marketing small service selling businesses. Most of the advice in these books works. And most of the advice is remarkably similar. But you have to do the groundwork.
“So, what do I need to do?”
First make sure your service solves a real, pressing problem for your clients. One of the biggest reasons businesses fail is because no one wanted the product in the first place.
Then find out how your clients talk about this problem. Knowing the terms they use to describe their problem is important for two big reasons. Reason one is that it helps with your website SEO. And reason two is that it helps your clients believe you fully understand how they feel. You’re not just spouting jargon, you’ve helped real people just like them before.
First make sure you’ve got a product or service people want and that your message is clear. Then you can drive prospects to your website or Facebook page and a certain percentage will buy.
Formulas that work
David Ogilvy was one of the most successful advertising gurus. He used a simple layout for most of his early advertising. Because it worked reliably and consistently. And unless you have lots of time and lots of money, I’d recommend that you do the same.
These two books will help you get your message right
You must have a simple message that clearly shows who needs your help. Explains how you help them solve a pressing problem. And convinces them that they’ll be better off after your work is done.
- Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. And accompanying work book.
- The Info Guru Marketing Manual (free PDF book) And accompanying work book.
Both books have workbooks to help you put the advice into action.
Delivering your message
Once you’ve perfected your message you need a way to deliver that message to your ideal prospects. You can do this using all the internet has to offer.
- Facebook and social media
- Google My Business pages
Ideally you need a website to use as the hub of all your marketing activities. If that’s out of reach the other options listed above are great places to get started. And they might tide you over until your business starts to bring in some revenue.